ABOUT US

We are a young and dynamically growing commercial and distribution agency specializing in introducing outdoor brands to the Central European market.

Since 2018, we’ve been working with carefully selected brands such as Patagonia, Hydro Flask, and Blue Ice — later also Montura and Scarpa — helping them grow in the V4 region (Czech Republic, Slovakia, Hungary, and Poland). Our team includes industry professionals who bring together over 50 years of combined experience from various companies, countries, and—above all—management positions.

We know the market, and the market knows us. We enjoy blending our professional and personal lives, so it’s no surprise that you’ll find us not only in our Prague showroom or at our customers’ stores, but also testing gear in the backcountry—on skis, on the rocks, on bikes, or simply somewhere out in nature.

BRANDS

patagonia

Patagonia is an American outdoor brand specializing in the production of high-quality clothing and gear for both sports and everyday use – primarily for climbing, hiking, skiing, fishing, surfing, and running.

The brand was founded in 1973 by climber and visionary Yvon Chouinard in California (USA), specifically in the city of Ventura, where it is still headquartered today. Originally a small company focused on manufacturing climbing equipment, Patagonia has since grown into a global leader in sustainable fashion and outdoor gear.

Patagonia is known not only for its functionality but also for its strong values in ecology, sustainability, and ethical manufacturing. It uses recycled and organic materials, fights against overconsumption, repairs old clothing, and donates part of its profits to environmental protection.

Since 2022, the entire company has been owned by a special trust and a non-profit organization to ensure that the brand’s values remain unchanged in the future and that all of its future profits are used to protect the planet — exactly in line with its motto: WE ARE IN BUSINESS TO SAVE OUR HOME PLANET.

We represent this brand in the Czech Republic, Slovakia, and Hungary.


Montura is an Italian brand of technical clothing and equipment born in the heart of the Dolomites with a single mission – to create functional garments for people seeking challenges in the mountains and in life. Since 1998, Montura has been producing top-quality products for mountaineering, ski touring, trekking, trail running, and other outdoor activities where every detail matters.

Montura’s products are developed in collaboration with professional athletes, mountain guides, and rescue teams. The brand places strong emphasis on ergonomics, durability, and maximum freedom of movement – whether you’re climbing a rock face, navigating mountain terrain, or running extreme trails. It uses cutting-edge materials such as GORE-TEX®, Polartec®, and PrimaLoft®, while keeping its design functional, clean, and timeless.

Montura is not just a brand, but also a philosophy – a search for new paths that lead to authenticity, adventure, and respect for nature. Beyond technical equipment, it also supports cultural and social projects through its Montura Editing platform. If you are looking for gear you can rely on in demanding conditions, Montura is the clear choice.

We represent this brand in the Czech Republic, Slovakia, and Hungary.


Scarpa is an Italian brand with a long-standing tradition in producing top-quality outdoor footwear. Since 1938, it has been designing and manufacturing shoes for hiking, mountaineering, ski touring, climbing, and trail running. Scarpa products are renowned for their quality, technical craftsmanship, and high durability in demanding conditions.

The brand focuses not only on functionality and comfort but also on sustainability – using recycled materials and ensuring environmentally responsible production. Scarpa is the choice of professionals and passionate outdoor enthusiasts around the world.

Scarpa prides itself on combining traditional craftsmanship with modern technology. The result is footwear that offers maximum support, safety, and comfort even in the most challenging environments – from high-altitude treks to technical rock climbs.

We represent this brand in the Slovakia.


Hydro Flask is an American brand renowned for producing high-quality insulated bottles, tumblers, and other drinkware accessories. Founded in 2009 in Oregon, it quickly gained popularity thanks to its stylish design and exceptional ability to keep beverages hot or cold for extended periods. Its products are loved by outdoor enthusiasts, athletes, and everyday users alike.

The key to Hydro Flask’s success is TempShield™ technology – double-wall vacuum insulation that keeps drinks cold for up to 24 hours and hot for up to 12 hours. The products are made from high-grade stainless steel, are durable, BPA-free, and designed to withstand demanding conditions.

Hydro Flask also places strong emphasis on sustainability and lifestyle – supporting community projects and encouraging people to reduce single-use plastics. By combining functionality, durability, and modern aesthetics, the brand has become an icon among reusable bottles worldwide.

We represent this brand in the Czech Republic, Slovakia, and Hungary.


Blue Ice is a French brand focused on developing technical equipment for mountaineering, alpinism, and ski touring. Founded in 2008 in the heart of the Alps in Chamonix – the cradle of modern alpinism – it has been committed from the start to creating lightweight, functional, and highly reliable gear for demanding mountain activities.

The brand’s portfolio includes climbing harnesses, ice axes, backpacks, crampons, and other equipment that stands out for its precise craftsmanship, low weight, and durability. Development is carried out in collaboration with professional climbers and mountain guides, ensuring that every product meets real-world needs in the field.

Blue Ice also emphasizes responsible manufacturing – using recycled materials, eco-friendly production methods, and producing part of its range directly in France. Thanks to a combination of innovation, technical expertise, and deep respect for the mountains, the brand has quickly earned a strong reputation among alpinists and adventurers worldwide.

We represent this brand in the Czech Republic, Slovakia, and Hungary.


Looking for Wild is a small French brand that blends the outdoor world with urban style. It was created with the goal of designing technical clothing for climbing, hiking, and everyday wear – apparel that is not only functional, but also modern and comfortable. Every piece is designed to perform just as well on the rock as it does in the city.

The brand focuses on quality, freedom of movement, and durability. Their iconic climbing pants Fitz Roy and Laila Peak, along with other products, are made from stretchy and robust materials that allow maximum freedom and comfort for any activity. The design is thoughtfully crafted down to the last detail – from cut to pockets and seams.

Looking for Wild prides itself on local production and a sustainable approach. Most products are designed and sewn in Europe, and the brand actively works to reduce its environmental impact. Looking for Wild clothing has won the hearts of climbers and outdoor enthusiasts who seek a balance between functionality and style.

We represent this brand in the Czech Republic, Slovakia, Hungary, and Poland.


OAC Skinbased is a Finnish brand specializing in the development and production of innovative equipment for winter travel in the backcountry. It is best known for its “skishoes” – short, wide skis with an integrated climbing skin and binding, combining the features of snowshoes and cross-country skis. This makes them ideal for travel in open terrain, forests, and deep snow.

OAC products are designed with simplicity, durability, and functionality in mind. They use high-quality materials resistant to extreme cold and mechanical wear. Both assembly and development take place in Finland, where the brand benefits from first-hand experience with demanding winter conditions.

OAC’s mission is to make winter adventures accessible to everyone – without the need for complex equipment or groomed trails. Their products are favored by outdoor enthusiasts, travelers, and professionals looking for a reliable solution for moving through snowy landscapes.

We represent this brand in the Czech Republic, Slovakia, and Hungary.


Midnight Lightning is a brand focused on sustainable production of products for the climbing community. It was born out of the need to create more eco-friendly alternatives to traditional climbing chalk and other accessories that often place a burden on the environment. The brand’s foundation lies in minimizing waste, using recyclable packaging, and partnering with manufacturers who share the same values.

One of its key products is eco-friendly climbing chalk without unnecessary additives – gentle on the skin while offering excellent grip. Midnight Lightning aims to reach not only performance climbers but also hobby enthusiasts looking for high-quality and responsible gear for their sport. In addition to chalk, the brand offers climbing brushes, chalk bags, and accessories made from recycled materials.

Positioned as a responsible, community-oriented brand, Midnight Lightning emphasizes production transparency and supports local initiatives. It proves that performance and environmental responsibility can go hand in hand – not only on the rocks but also in the values of everyday business.

We represent this brand in the Czech Republic, Slovakia, Hungary, and Poland.

OUR SELECTED PARTNERS

CONTACTS

SMRZ Agency

Phone number, email

Michal Smrž +420 777 064 656

Tomáš Kučera +420 737 287 407

František Matuška +420 605 296 802

Tereza Frimlová +420 778 021 224

team@smrzagency.eu

Showroom address

Veselská 699, Letňany
199 00 Praha 18

Following us on social media

Instagram: @smrzagency.eu